Facebook Advertising Best Practices

The popularity of Facebook, with it's almost half a billion active users, and the time that its individual users spend on this site (estimated to be almost an hour), has made Facebook marketing the next big thing in online advertising. You can expand your customer base and probably even have an opportunity to reach out to others which are new to your niche.

Facebook fan pages are effective vehicles to have your message throughout to lots of viewers and increase your web presence. You can even create a separate Facebook account for your business, separate from your personal account and have a separate fan page for this account.

A good practice in advertising on Facebook is to identify what your goal is with this ad campaign. If you aim to get highly targeted traffic to your site you can have the pay per click as an option, but if you want to promote more of your brand, then it would be better for paying per impression because it can display a well created and Interesting image ad.

A good practice also, is to keep your content pages fresh and regularly updated frequently so that viewers will be interested and be motivated to come back on a regular basis. Adding and sharing content can give extra mileage for your Facebook page.

Facebook fans new or old should be encouraged to participate in your fan page. By keeping your page regularly updated, you can encourage them to interact and share information since this can give them opportunities to get information that they have not encountered before and even share it to other people.

By keeping your visitors involved all the way when they are in your page can be good for your Facebook marketing efforts. Sending your visitors to your interesting landing pages can make them more familiar with your products as well as being acquainted with your pages.

For the ads that you placed in Facebook also, you have to make these clear with concise and direct texts that will be understood to your targeted clients. You have to make sure that your products will stand out when placed side by side with competition by highlighting unique features that can clearly benefit customers.

Making ads on Facebook that have strong and unique call-to-action phrases can make your ads different from all the others. These strong and compelling words can make them go to your landing page by making a click on your ads.

An attractive and interesting image ad that is relevant and appropriate for your products or services is also a good advertising practice in Facebook. Remember that your ad is specifically aimed at getting the viewers attention and these people may not be interested in your product in the first place, so you have to make ads that can really attract customers' attention.

Online Advertising: Remnant Traffic

What is “remnant traffic”, and why it is good for advertising?

‘Remnant traffic’ myths.
There are a multitude of myths and misconceptions concerning different aspects of online advertising which are still misleading for both Internet users and advertisers alike. One of these misconceptions is the definition of ‘remnant traffic’. Some advertising networks and agencies have their own glossary open for public use, where remnant traffic is often defined as “the most inexpensive ad inventory traffic by disreputable sites or empty ‘parked domains’ advertising inappropriate content”. Is remnant traffic really as bad as we are led to believe?

In order to understand what remnant traffic truly is let’s look more closely at what the traffic is the remnant of.

Premium traffic: The easiest way to understand is to imagine the banner of a famous brand on a top website’s homepage. In fact premium traffic is the “cream” of a website’s audience. Websites that provide premium traffic are guaranteeing to the advertiser that the audience will note the ad. They will primarily display the banner at notable places so ALL visitors to the site will see it.

This gives us our opposing definition of ‘remnant traffic’. First of all this term had been considered as the unsold inventory of our big brand advertiser above. Another stereotype is that historically remnant traffic was thought of as sold by low traffic ‘unpopular’ websites only, as they have no hope of attracting big name brands as advertisers. In the absence of alternatives these low traffic sites place banners from blind networks, which offer inexpensive ads often of doubtful content and quality.

Thus there formed a situation where premium traffic is considered as top websites traffic and remnant traffic is the traffic of the other less popular resources online. That would sound quite reasonable if it wasn’t found to be largely untrue under detailed consideration. In order to sort out the fact from the fiction let’s look at the nearest relation of online ads – advertising on TV, radio and traditional print media.

As it turns out there was already a very close definition of ‘remnant advertising’ in TV, radio and print media.

Is there ‘remnant advertising’ in the other media?
TV remnant advertising is advertising at any time except prime-time. The further from prime-time an advert is shown, the more discounts a channel offers to advertisers. Discounts on TV may reach 90% for unsold inventory. Discounts on radio are also prevalent and depend on time of broadcast and usual audience listening figures. These discounts may range from 25% to 75%.

Another rule operates for printed media as they are selling physical advertising space. Advertising space nearer the middle of the newspaper is priced vastly differently from a front page advert cost. In this case a direct comparison can be made between advertising on the front page of a newspaper with a banner on the homepage of a popular website.

The win-win nature of remnant advertising was accepted long ago in traditional media advertising and so the approach to premium and remnant ads was formed as the market matured. It is obvious and logical that those media may offer discounts up to 90% for unsold time or space. This is called remnant advertising. In this case both the channel and the advertiser are gaining. The channel covers 100% of scheduled advertising inventory; the advertiser is placing his advert with resources required with a great discount. So as we can see the place for remnant advertising was found in traditional media. Further remnant advertising is working effectively and not giving rise to the rejection of potential participants whether they be advertisers, advertising agencies or publishers.

‘Remnant traffic’ as it is.
Now let’s return to the Internet. If you look through the homepage of any top website, you will usually see only big-brand advertising in all the most notable places. Obviously this is premium traffic, somewhat analogous of prime-time on TV or magazines’ or newspapers’ front pages. If however you leave the page and return to it once or twice, the displayed advertising begins to change before your very eyes from a big brand to smaller or less well known advertisers or brands.

It turns out that as well as TV channels sell their prime-time, large websites sell impressions with a ‘first demonstration’ privilege. By refreshing a page several times we leafed through the big brand premium ad traffic and may now in fact see true ‘remnant advertising’ on a popular website. So that means top sites also have remnant traffic don’t they? Undoubtedly they do and they monetize it as well as traditional media do with their remnant advertising through great discounts. Separately it should be noted that this is the same mythical remnant traffic, which some networks and agencies associate with something inexpensive, negative and full of inappropriate content. These terms are obviously mismatched with the reality of remnant ads on top websites. On these top websites, remnant inventory may still be very expensive and high quality both for ad placement and ad content. Thus we have dispelled this particular myth.

But what should small low-traffic sites do? They do not attract huge site traffic numbers and thus cannot place premium class brand advertising. Are there any alternatives except the placement of inexpensive ad of sometimes very doubtful content, as described at the beginning of this article’s?

Can we benefit from using ‘remnant traffic’?
There are currently four main alternatives each with different pros and cons:

(a)You may place contextual advertising from one of the big search engines. Such services offer banner display advertising too. Among the advantages we should mention flexibility and adaptability of ad settings, rotations, localization etc. The disadvantages include delays with site verification and authorization to collaborate this program and delays with revenue payouts for displayed ads. Example: Google AdSense

(b)You may place a banner from one of the ‘blind’ ad networks. The principal advantages are that it is fast, simple and will generate money for anybody without exception. The disadvantages are lower revenues and the very real possibility of the appearance of inappropriate or shocking advertising content. Example: Clicksor

(c)You may register at a specialized remnant traffic ad network. These networks specialize in monetization of remnant traffic only. Both medium and high traffic sites use their services to fill their remnant ad inventory. The principal advantages are a generally high return in comparison with the alternatives and guaranteed clear and appropriate ad content. The main disadvantage is the current inability to monetize Chinese, Korean or Indian traffic sufficiently using these ad networks. Thus this alternative should be chosen in the case of sites with predominantly European or US traffic. Example: Fidelity Media

(d)You may place social (or philanthropic) advertising. The advantages are worthwhile ads, wholly appropriate content and you can improve your karma by doing social good. Disadvantage: it is generally free and thus not for profit. Example: Ad Council

Hopefully after considering these options there will be an obvious conclusion so do not hesitate to experiment. Earn money from your website and don’t get fooled by pseudo-authoritative statements that your traffic is worthless to advertisers. In most cases it is simply not true.

Porter’s Five Forces Model And Internet Competition

According to Porter’s Five Forces Model, in my opinion, competition has increased overall as a result of the internet and e-Commerce. The internet and IT has made it possible to both focus on the top and bottom lines and market share is expanded and costs are cut. Many products and services exist just online, major companies have gone online to successfully augment the brick and mortar corporations, and the playing field is all the way to edges of cyberspace, wherever that is. We will further evaluate this stepping through all five forces.

Buyer power is higher when buyers have more choices. Businesses are forced to add value to their products and services to get loyalty. Many loyalty programs include excellent services that customers demand on-line. Customers want to solve their problems and many times they are more successful on-line than on-phone. Also, we see internet savvy businesses springing up offering more valuable goods and services at lower costs. Now with the advent of eBay, many people are assuming roles as drop shippers. Individuals can have a thriving business selling goods of larger companies without having to carry inventory.

Supplier power is higher when buyers have fewer choices from whom to buy. As mentioned earlier, drop shipping has increased the amount of suppliers available. All an individual has to do is form and agreement to sell products for the company. The company takes care of all the logistics. The same is true of associates programs that Amazon.com and Google.com offer. Associates allow a webmaster to earn money by recommending products from others. This increases supplier offerings.

Threat of substitute products or services is high when there are many product alternatives. This is different than having many suppliers. Examples of alternatives are exchanging brand names, substituting credit card capabilities, and looking at better values from cheaper sources. The internet allows this with the “global economy”. I can substitute my product by purchasing from companies overseas where labor, services and products are cheaper, but of comparable quality.

Threat of new entrants is high when it is easy for new competition to enter the market. Well, what have we been talking about? Now, small operations can open shop with less than $10.00 per month and make a lot of money. As inventive as people are, there are always opportunities to do improve a product or service or just create and sell something new. Recently, many new entrants have made even more money authoring Ebooks that tell others how to do what they did. Rivalry among competitors is high when competition is more intense within industries.

On-line book stores and catalog companies are an excellent example. Amazon.com and Barnesandnoble.com are very competitive. However, there are many also smaller niche affiliate bookstores that when combined take a great deal of market share. They offer even more competition. However, both major bookstores have used IT to create value for their customers. These values include associates programs, ease of payment and shipping and many, many others.

The internet offers avenues of competition to existing companies and opportunities for start ups. Now businesses can enter the market on-line with few barriers to entry. Porter’s Five Forces Model can help demonstrate the attractiveness of starting your on-line business. A business person should use the model to identify competition, make a plan, and implement the process.

How to Pack for a Summer Vacation

It’s that time of the year again when the scorching heat becomes unbearable with each passing day. At such a time, all you want is an air-conditioned room and something cool to sip on. However, if you are going on a holiday, you will be spending a lot of time outside, exploring different places. If this is scaring you, considering the temperature is rising everyday, here are some tips that will help you stay protected from the heat.

Carry a Sunblock Lotion or Sunscreen

Going out in the sun without protecting your skin is a big no no, especially in summer. So, while you searching for the cheapest airline booking online and packing your clothes, also get a bottle or two of sunscreen or sunblock lotion. Sunscreen will not only prevent you from getting a sunburn but it will also protect your skin from the harmful UV rays. When you are buying the lotion, make sure you get one that has both UVA and UVB protection.

Pack Cotton and Lightweight Clothes

During the summer season, it’s advisable that you wear cotton clothes so that your skin can breathe. Wearing synthetic clothes may cause irritation and you might end up feeling hot and suffocated. So, when you are packing for your vacation, make sure you put in light clothes that will help your body stay calm. When it comes to shoes, carry open-toed ones or flip flops so that your feet can get as much air as possible.

Choose the Correct Accessories

Since you will be travelling during peak summer, carry a straw hat, a pair of sunglasses, and a scarf, just in case the heat becomes unbearable. These accessories will keep you protected from the heat when you are out, visiting different places. If you are going to be spending a lot of time on the beach, carry a beach bag and towels with you too. It’s also preferable that you carry a change of clothes so that you don’t have to stay in your sweat-soaked clothes for a long period of time.

Take Necessary Medication with You

Some places can have heat waves during the summer. In such a case, you should be prepared for it. Additionally, if you have diseases that can be triggered due to the heat, take the prescribed medicines with you. You might also want to take vaccinations that will protect you from falling sick from insect bites or mosquitoes.

These are some of the simples steps that you can keep in mind while packing for a summer vacation. And while you are vacationing, just remember to drink a lot of fluids and keep yourself hydrated.